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Gartner L2 Digital IQ Index
"Athleisure" has proven resilient to market downturns, with the demand for athletic apparel and footwear in the UK predicted to reach £7.5 billion in 2020. Despite the opportunity, brands have not developed their digital channels in lockstep with market growth and they remain less sophisticated than their USA-based teams. As digital transactions capture a larger proportion of total retail sales, it becomes increasingly imperative for brands to mature their digital strategies in the UK. The first annual Digital IQ Index: Activewear UK 2016 report benchmarks the digital performance of 60 Activewear brands operating in the UK. This is the second study in a two-part series including a ranking for the United States.