Gartner L2 Digital IQ Index  May 8, 2019

Activewear US 2019

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As consumer interest in wellness and experiences increases, activewear brands are able to tap into a broader base of potential shoppers. At the same time, the structural decline of wholesale partners has stunted the growth of the main distribution channels of most Activewear Index brands. Amid these shifting dynamics, brands increasingly prioritize direct-to-consumer revenue growth, and the bar is rising quickly. More than omnichannel fulfillment, brands must also differentiate in-store services and aim to create genuine community. Beyond buzzy experiential pop-ups, brands must ensure enduring relevance and cohesiveness between channels. This year’s Index showcases activewear brands redesigning digital experiences around newness, prioritizing their women’s businesses and redefining loyalty.

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Activewear US 2019

June 17, 2019

L2 Research Briefing


Join Gartner L2 on May 22nd for a webinar discussing key findings from our annual Digital IQ Index Activewear 2019 report. The briefing will include data-driven insights and best practices specific to the Activewear sector to help inform brands' digital marketing and e-commerce investment decisions.

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