Insight Report  October 3, 2017

Activewear US: Women’s Segment

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Most activewear brands derive a majority of revenue from sales of men's apparel and shoes, and therefore focus marketing efforts and product line expansions on their men's segments. Traditional activewear brands are now playing catch-up against a crop of smaller, female-focused disruptors that have been able to gain traction in a digital-first environment.

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