Insight Report  July 26, 2016

Activewear USA vs. UK

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Activewear brands not only need to leverage digital scale across markets to provide a consistent brand image, but must also provide relevant, localized experiences in order to compete in the growing “athleisure” market in both the United States and the United Kingdom. Index brands differ in terms of localization with discrepancies emerging most prominently in email, search, and omnichannel performance—all of which are weak points for the industry as a whole.

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