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Amazon has taught the world how to shop online and is now muscling brands and other retailers in a manner that makes Walmart look cuddly. L2's Intelligence Report: Amazon examines 27,517 Amazon listings of 315 brands from six verticals including Beauty, Hair Care & Color, Home Care, Fashion, Personal Care, and Watches & Jewelry. The report also serves as a preliminary introduction for the research methodology that will be leveraged for the L2 Amazon Quotient, a score of a brand's competence on the platform.