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Amazon has made multiple attempts to crack the e-commerce Luxury Fashion market without achieving the category advantage it has in other verticals. Luxury Fashion brands have other more attractive alternatives including e-commerce pure plays, high-end department stores and their own direct-to-consumer offerings.
L2 Research Briefing
At this member event, Maureen Mullen, L2 Co-Founder and Chief Strategy Officer, will employ our data-driven approach and tactical recommendations to help brands understand challenges, opportunities, and best practices when partnering with Amazon and how the platform is changing the face of modern retail.