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Amazon, expected to surpass Macy’s as USA’s largest apparel retailer by 2017, is a top priority for Fashion brands. While many are looking to drive growth on the retailer by investing in media, Amazon's offerings are priced with little—if any—transparency around ROI. To help Fashion brands make informed investment decisions, L2’s Amazon IQ product has developed a data-driven methodology to benchmark the efficacy of the media and promotional opportunities available on Amazon.com.