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Amazon, expected to surpass Macy’s as USA’s largest apparel retailer by 2017, is a top priority for Fashion brands. While many are looking to drive growth on the retailer by investing in media, Amazon's offerings are priced with little—if any—transparency around ROI. To help Fashion brands make informed investment decisions, L2’s Amazon IQ product has developed a data-driven methodology to benchmark the efficacy of the media and promotional opportunities available on Amazon.com.
L2 Research Briefing
At this member event, Maureen Mullen, L2 Co-Founder and Chief Strategy Officer, will employ our data-driven approach and tactical recommendations to help brands understand challenges, opportunities, and best practices when partnering with Amazon and how the platform is changing the face of modern retail.