Already a client? Login to download
With the majority of product searches now initiated on Amazon, brands have rapidly shifted ad spend to the platform, but not always with a clear understanding of best practices. The Gartner L2 Amazon Intelligence: Marketing Playbook evaluates the advertising strategies of traditional, private label, and indie brands across four categories on Amazon.
L2 Research Briefing
At this Gartner L2 member event, the Amazon IQ team will present highlights from Amazon research this year and provide a look at where the retail giant is heading going into 2019. Topics covered will include: Amazon Marketing and Distribution trends, Ad Formats, Voice, Private Label, International Expansion, and other new initiatives.