Amazon Intelligence  April 20, 2018

Amazon Intelligence: Marketing Playbook

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Amazon Intelligence

With the majority of product searches now initiated on Amazon, brands have rapidly shifted ad spend to the platform, but not always with a clear understanding of best practices. The Gartner L2 Amazon Intelligence: Marketing Playbook evaluates the advertising strategies of traditional, private label, and indie brands across four categories on Amazon.

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L2 Research Briefing


At this Gartner L2 member event, the Amazon IQ team will present highlights from Amazon research this year and provide a look at where the retail giant is heading going into 2019. Topics covered will include: Amazon Marketing and Distribution trends, Ad Formats, Voice, Private Label, International Expansion, and other new initiatives.  

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