Amazon Intelligence  May 18, 2018

Amazon Intelligence: Marketing Playbook: Fashion

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Amazon Intelligence

As Amazon expands to be America's largest seller of clothing, brands are channeling marketing spend away from traditional channels and onto the e-commerce site. The Gartner L2 Amazon Marketing Playbook: Fashion report evaluates the marketing strategies of traditional, indie, and private label brands in Amazon's Clothing, Shoes, & Jewelry categories

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