L2 Member? Login to download
L2’s Amazon Intelligence team ramped up its research this year, publishing 10 reports and a new interactive tool that enables brands to track their Amazon performance. The Amazon: Year in Review report highlights how Amazon will build on this year’s efforts to stake a claim in the $620 billion US grocery market and simultaneously capture a greater share of next year’s forecasted $250 billion in global digital ad spend. At the same time, Amazon finds itself increasingly isolated in the war on retail, as Walmart, Target, and other legacy retailers let bygones be bygones and partner with Google.