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In 2016, Amazon is set to overtake Macy's as the largest apparel retailer in the USA. While selling on the platform offers tremendous growth potential for Fashion brands, it also introduces a host of unique challenges. To help brands make informed investment decisions, L2 has developed a data-driven methodology that examines and benchmarks product assortment, pricing, content, media, and search visibility on Amazon.
L2 Research Briefing
At this member event, Maureen Mullen, L2 Co-Founder and Chief Strategy Officer, will employ our data-driven approach and tactical recommendations to help brands understand challenges, opportunities, and best practices when partnering with Amazon and how the platform is changing the face of modern retail.