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In 2018, Amazon bullishly expanded its private-label and exclusive brands into more categories. The Gartner L2 Amazon Intelligence: Amazon Private Label 2019 Report evaluates Amazon’s private label strategy across categories and offers insights into the Amazon Exclusives brand partnership program.
L2 Research Briefing
At this member event, Gartner L2’s Amazon Intelligence team will present findings from the Amazon Private-Label and Marketing Playbook reports. We will employ our data-driven approach and outline tactical recommendations to help brands understand challenges, opportunities, and best practices when distributing on Amazon.