Amazon Intelligence  March 26, 2019

Amazon Private Label 2019

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In 2018, Amazon bullishly expanded its private-label and exclusive brands into more categories. The Gartner L2 Amazon Intelligence: Amazon Private Label 2019 Report evaluates Amazon’s private label strategy across categories and offers insights into the Amazon Exclusives brand partnership program.

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L2 Research Briefing


At this member event, Gartner L2’s Amazon Intelligence team will present findings from the Amazon Private-Label and Marketing Playbook reports. We will employ our data-driven approach and outline tactical recommendations to help brands understand challenges, opportunities, and best practices when distributing on Amazon.

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Oweise Khazi Director, Research / Gartner L2

Bryan VanDyke Managing Vice President / Gartner

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