Amazon Intelligence  March 14, 2017

Amazon Private Label Fashion

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Amazon Intelligence

Building on previous success with private label brands in CPG and Consumer Electronics, Amazon is now breaking into the Fashion industry. In March 2016, the online retailer launched four new private label brands in three clothing categories: men's shoes, men's clothing, and women's clothing. L2 captured a snapshot of how these brands stack up today against Amazon Best Sellers in their categories.

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