Amazon Intelligence  March 14, 2017

Amazon Private Label Fashion

Already a client? Login to download

Building on previous success with private label brands in CPG and Consumer Electronics, Amazon is now breaking into the Fashion industry. In March 2016, the online retailer launched four new private label brands in three clothing categories: men's shoes, men's clothing, and women's clothing. L2 captured a snapshot of how these brands stack up today against Amazon Best Sellers in their categories.

Other Resources
Graphs
play

Amazon Intelligence: Private Label Fashion

April 10, 2017

When Amazon launched four private label fashion brands in March 2016, many thought it would conquer fashion the way it conquered books and electronics. L2’s Research Director of Amazon Intelligence Cooper Smith analyzes the performance of Amazon private labels James & Erin, Franklin & Freeman, and Society New York.

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.