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Building on previous success with private label brands in CPG and Consumer Electronics, Amazon is now breaking into the Fashion industry. In March 2016, the online retailer launched four new private label brands in three clothing categories: men's shoes, men's clothing, and women's clothing. L2 captured a snapshot of how these brands stack up today against Amazon Best Sellers in their categories.
Amazon Intelligence: Private Label Fashion
April 10, 2017
When Amazon launched four private label fashion brands in March 2016, many thought it would conquer fashion the way it conquered books and electronics. L2’s Research Director of Amazon Intelligence Cooper Smith analyzes the performance of Amazon private labels James & Erin, Franklin & Freeman, and Society New York.