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In October 2016, Amazon announced significant changes to its community guidelines, banning reviews written in exchange for free products. The policy change, however, excludes the retailer's own Vine program. To evaluate the impact that Amazon Vine has on product ratings, L2 analyzed over 14,000 reviews written for top CPG and Beauty Amazon listings.
L2 Research Briefing
At this member event, Maureen Mullen, L2 Co-Founder and Chief Strategy Officer, will employ our data-driven approach and tactical recommendations to help brands understand challenges, opportunities, and best practices when partnering with Amazon and how the platform is changing the face of modern retail.