Amazon Intelligence  December 12, 2016

Amazon Vine

L2 Member? Login to download
Amazon Intelligence

In October 2016, Amazon announced significant changes to its community guidelines, banning reviews written in exchange for free products. The policy change, however, excludes the retailer's own Vine program. To evaluate the impact that Amazon Vine has on product ratings, L2 analyzed over 14,000 reviews written for top CPG and Beauty Amazon listings.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.