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As online beauty sales continue to rise, Amazon's category ambitions are posing new threats to incumbent players Sephora and Ulta. To understand the threat that Amazon poses to specialty beauty retailers, L2 analyzed the top 50 best-selling color cosmetics and skincare products on Sephora.com, Ulta.com, and Amazon.com.
L2 Research Briefing
At this member event, Maureen Mullen, L2 Co-Founder and Chief Strategy Officer, will employ our data-driven approach and tactical recommendations to help brands understand challenges, opportunities, and best practices when partnering with Amazon and how the platform is changing the face of modern retail.