Amazon Intelligence  October 17, 2016

Amazon vs. Beauty E-Tailers

Already a client? Login to download

As online beauty sales continue to rise, Amazon's category ambitions are posing new threats to incumbent players Sephora and Ulta. To understand the threat that Amazon poses to specialty beauty retailers, L2 analyzed the top 50 best-selling color cosmetics and skincare products on,, and

Other Resources

L2 Research Briefing


At this member event, Maureen Mullen, L2 Co-Founder and Chief Strategy Officer, will employ our data-driven approach and tactical recommendations to help brands understand challenges, opportunities, and best practices when partnering with Amazon and how the platform is changing the face of modern retail.

Download Presentation (PDF)

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.