Amazon Intelligence  October 17, 2016

Amazon vs. Beauty E-Tailers

Amazon Intelligence

As online beauty sales continue to rise, Amazon's category ambitions are posing new threats to incumbent players Sephora and Ulta. To understand the threat that Amazon poses to specialty beauty retailers, L2 analyzed the top 50 best-selling color cosmetics and skincare products on Sephora.com, Ulta.com, and Amazon.com.

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