Gartner L2 Digital IQ Index  June 30, 2014

Auto 2014

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Gartner L2 Digital IQ Index

The Digital IQ Index: Auto examines the digital competence of 42 automotive brands targeting the U.S. market. Digital channels now dominate the research and consideration phase of new vehicle purchases, occupying over 70 percent of total shopping time. As dealership visits decline, more customers skip test drives, and competition intensifies—brands face a new era of digital-led marketing tactics.

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Auto 2014

June 30, 2014
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The Digital IQ Index: Auto examines the digital competence of 42 automotive brands targeting the U.S. market. Digital channels now dominate the research and consideration phase of new vehicle purchases, occupying over 70 percent of total shopping time. As dealership visits decline, more customers skip test drives, and competition intensifies—brands face a new era of digital-led marketing tactics. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

L2 Research Briefing

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[codepeople-post-map] At this briefing presented in partnership with diconium, L2 will present the findings from the L2 Digital IQ Index: Auto. The L2 Digital IQ Index: Auto study is a comprehensive assessment of 53 Auto brands’ digital performance in three major markets, the U.S., UK, and Germany, over the past year. The report quantifies and benchmarks the digital performance of local players within each region, and features analysis of industry trends and best practices as well as several in-depth ‘Flash of Genius’ case studies.

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