Gartner L2 Digital IQ Index  February 10, 2016

Auto 2016

Already a client? Login to download
Gartner L2 Digital IQ Index

A surge in new car sales in 2015, bolstered by an ever-growing percentage of millennial buyers with different priorities and expectations, has shifted OEMs' focus beyond enabling the traditional purchase path, to providing innovative digital features including Internet-capable vehicles and enhanced mobile experiences. The L2 Digital IQ Index: Auto study is a comprehensive assessment of 53 Auto brands’ digital performance in three major markets: the United States, United Kingdom, and Germany. The report benchmarks the digital performance of both global and local players within each region, features analysis of industry trends, and profiles best practices in brand- and platform-specific case studies.

Other Resources
Graphs lock
Case Studies Archives lock

Video Overview

play

Auto 2016

February 9, 2016
· 3,482 views

A surge in new car sales in 2015, bolstered by an ever-growing percentage of millennial buyers with different priorities and expectations, has shifted OEMs' focus to providing innovative digital features beyond enabling the traditional purchase path, including Internet-capable vehicles and enhanced mobile experiences. The Digital IQ Index: Auto 2016 benchmarks the digital performance and reports the regional variations of 53 auto brands in the USA, UK, and Germany.

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.