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Gartner L2 Digital IQ Index
A surge in new car sales in 2015, bolstered by an ever-growing percentage of millennial buyers with different priorities and expectations, has shifted OEMs' focus beyond enabling the traditional purchase path, to providing innovative digital features including Internet-capable vehicles and enhanced mobile experiences. The L2 Digital IQ Index: Auto study is a comprehensive assessment of 53 Auto brands’ digital performance in three major markets: the United States, United Kingdom, and Germany. The report benchmarks the digital performance of both global and local players within each region, features analysis of industry trends, and profiles best practices in brand- and platform-specific case studies.