Insight Report  September 30, 2016

Auto: Car Configurators

L2 Member? Login to download
Insight Report

The Auto sector stands to benefit by enhancing car configuring tools found on their sites. While 98 percent of Index brands offer "build your own car" tools, many brands simply deploy this capability as a bolt-on to the primary user experience, failing to integrate it with the path to purchase.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.