Insight Report  April 4, 2016

Auto: Lacking Social Skills

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The US Auto industry is poised for its seventh consecutive year of growth. Many automakers are enjoying the ride, but not taking advantage of critical opportunities to retool their digital efforts in light of a shifting consumer base. On the whole, Auto brands are well behind their peers in other industries when it comes to building their brands with Millennials on their own turf: social media.

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