Insight Report  August 28, 2014

Auto: Mobile & Tablet

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Mobile's role in all stages of the purchase funnel for automobiles has continued to increase even as it has become a key differentiating feature of the car itself. While excelling at creating search and smartphone experiences benefiting dealers, manufacturers have failed to deliver on connected car apps, ceding the opportunity to differentiate themselves to the consumer and opening the door to Apple and Google.

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