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Gartner L2 Digital IQ Index
US Auto sales are expected to decrease by as much as 5 percent in the next year, and developments in big tech and international markets make the future uncertain. Despite logistical barriers to e-commerce and strict market regulations, innovative brands are developing digital strategies that will weatherproof them against the lean times ahead. Leaders in this year's Index focused on improved data collection, mobile optimization, and aggressive SEM strategies.