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Auto brands are offering a more comprehensive digital shopping experience, from initial brand discovery through display advertising, Google search or social platforms to purchase on the dealer lot. To facilitate discovery, brands are scaling back their TV investments and allocating resources to low-cost, high-return digital channels. Meanwhile, the advent of third-party interlopers, the rising popularity of alternative ownership models and Amazon’s foray into the auto world has forced brands to innovate the purchase process to better replicate the seamless digital commerce experience found in other industries.
Auto US 2019
March 25, 2019
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L2 Research Briefing
Join Gartner L2 on March 19th at 1 pm EST for a webinar discussing key findings from our annual Digital IQ Index Auto US 2019 report. The briefing will include data-driven insights and best practices specific to the Suto sector to help inform brands' digital marketing and e-commerce investment decisions. Please copy and paste the link below to register - https://l2inc.zoom.us/webinar/register/WN_YWQ1Q6DTQBWWY9d9VEOr9g