Insight Report  August 28, 2018

Auto US: OEM vs. Dealer Display Advertising

Already a client? Login to download
Insight Report

As brand safety concerns circle around programmatic display advertising, auto companies are taking a different route. However, this shift in strategy has not trickled down to the second and third tiers, where dealers adopt riskier and less expensive tactics to maximize their display advertising spend. Dealers can learn from brands to ensure that their ads are served in safe environments, while brands can learn from dealers how to maximize their budgets to better reach audiences.

Other Resources
Graphs lock

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.