Insight Report  May 31, 2016

Auto: View from the EU

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Consumers across the U.S., U.K., and German markets are increasingly open to conducting the car buying process entirely online. However, large regional gaps exist in the sophistication of the online experience that Auto brands are offering consumers in each market. European brands have much catching up to do compared to their own U.S. teams in order to create a powerful online experience for auto buyers.

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