Gartner L2 Digital IQ Index  December 16, 2014

Beauty 2014

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Gartner L2 Digital IQ Index

As digital investment continues to climb in Beauty, with paid search investment up 75 percent year over year and mobile site adoption nearing ubiquity, digital savvy is increasingly becoming the new arbiter. Mass and prestige brands alike are innovating across Site & E-Commerce, Digital Marketing, Social Media, and Mobile dimensions; for the first time in 2014, a mass brand topped the ranking. This study benchmarks 94 U.S. Beauty brands across three categories: Skin Care, Color Cosmetics, and Fragrance. In the fifth annual Index, we deepened our assessments on e-tailers, looking at presence on both mass and prestige players, as well as on brands’ display advertising efforts.

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Beauty 2014

December 16, 2014
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As digital investment continues to climb in Beauty, with paid search investment up 75 percent year over year and mobile site adoption nearing ubiquity, digital savvy is increasingly becoming the new arbiter. Mass and prestige brands alike are innovating across the Site & E-Commerce, Digital Marketing, Social Media, and Mobile dimensions; for the first time in 2014, a mass brand topped the L2 Digital IQ Index: Beauty. This study attempts to quantify the digital competence of 94 U.S. Beauty brands across three categories: Skin Care, Color Cosmetics, and Fragrance. In the fifth annual Index, we deepened our assessments on e-tailers, looking at presence on both mass and prestige players, as well as on brands’ display advertising efforts. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

L2 Research Briefing

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L2 is hosting a research briefing for L2 members to preview the release of the sixth-annual L2 Digital IQ Index: Beauty. The study analyzes and benchmarks the digital competence of iconic beauty brands. At the lunch, we will reveal the rankings, discuss key findings and highlight case studies of digital innovators.

**RSVP Deadline: November 24. RSVPs after this date will be placed on a wait list and accommodated on a space available basis.**

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