Insight Report  March 30, 2015

Beauty: Mass Retailers

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Insight Report

With few other opportunities for growth available, enterprises with mass Beauty brand portfolios are turning to mass e-commerce channels. While enterprises are increasing investments, there are sill opportunities to drive e-commerce growth through increasing site integration with official third-party e-tailers and boosting product listings, advertising, links, visibility and ratings and reviews on third-party sites.

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