Gartner L2 Digital IQ Index  December 17, 2015

Beauty 2015

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Gartner L2 Digital IQ Index

E-commerce in Beauty continues to be a gold rush for enterprises. However, with the majority of Beauty consumers preferring third-party retailers over brand sites, Beauty brands must shift priorities accordingly. Brands continue to be divided along the Amazon fault line—mass brands embrace it, while prestige brands tread warily (or not at all). Elsewhere, engagement continues to ramp up on Instagram, and the most engaging brands enjoy corresponding on- and offline success. The 6th annual Digital IQ Index: Beauty benchmarks the digital competence of 106 U.S. Beauty brands across four categories: Skin Care, Color Cosmetics, Fragrance, and Nail.

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Beauty 2015

December 16, 2015
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E-commerce in Beauty continues to be a gold rush for enterprises. However, with the majority of Beauty consumers preferring third-party retailers over brand sites, Beauty brands must shift priorities accordingly. Brands continue to be divided along the Amazon fault line—mass brands embrace it, while prestige brands tread warily (or not at all). Elsewhere, engagement continues to ramp up on Instagram, and the most engaging brands enjoy corresponding on- and offline success. The 6th annual Digital IQ Index: Beauty benchmarks the digital competence of 106 U.S. Beauty brands across four categories: Skin Care, Color Cosmetics, Fragrance, and Nail.

L2 Research Briefing

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[codepeople-post-map] At this briefing, L2 will review the ranking and key findings from our seventh-annual Digital IQ Index: Beauty. The Index analyzes and benchmarks the digital competence of more than 80 beauty brands identifying digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.

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Maureen Mullen Chief Strategy Officer and Co-Founder

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