Insight Report  December 15, 2016

Beauty: Holiday Search Strategies

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As a particularly popular gifting item, the fragrance category typically relies on the fourth quarter as its golden goose to ring up half of its annual revenues. However, the innovation coming from prestige color cosmetics brands is driving increased competition between the categories. With this crucial time of year in full swing, brands must crystallize their SEO and SEM strategies to remain top of mind for consumers.

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