Insight Report  January 30, 2017

Beauty: Amazon Strategies

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Insight Report

Within the Beauty sector, Amazon is a polarizing force with major enterprises choosing to either work closely with or vocally denounce the platform. While Amazon panders to the giants with additional content capabilities and a promise to clean up third-party product listings, increased competitive bidding from high-growth indie brands is renewing interest in the platform and forcing luxury holdouts to re-evaluate the opportunity.

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