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Gartner L2 Digital IQ Index
Increasing competition from evolving local brands and innovative Korean brands threatens global Beauty brands' market share. With a focus on marketplace and social commerce channels, Asian brands are quickly advancing digitally while Western brands export their global strategy to the highly differentiated Chinese market. The 2015 Digital IQ Index: Beauty China benchmarks the digital performance of 100 Beauty brands operating in China, highlighting the contrasting digital investment strategies of Western, Chinese, Korean, and Japanese players.