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Increasing competition from evolving local brands and innovative Korean brands threatens global Beauty brands' market share. With a focus on marketplace and social commerce channels, Asian brands are quickly advancing digitally while Western brands export their global strategy to the highly differentiated Chinese market. The 2015 Digital IQ Index: Beauty China benchmarks the digital performance of 100 Beauty brands operating in China, highlighting the contrasting digital investment strategies of Western, Chinese, Korean, and Japanese players.
L2 Research Briefing
[codepeople-post-map] At this research briefing, L2 Co-founder and Head of Research Maureen Mullen will summarize insights gleaned from a year’s worth of research and education while giving member brands a window into 2016 predictions. The briefing will include data-driven insights, trends and best practices specific to the Asian markets to help brands make digital investment decisions.