Insight Report  March 28, 2016

Beauty China: The Rise of Korean Brands

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Korean Beauty brands are formidable competitors for Western brands in the China Beauty market. Korean brands are leveraging digital investments to lead in brand buzz, site investments, and celebrity partnerships.

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L2 Research Briefing


[codepeople-post-map] At this briefing, L2 will┬áreview the ranking and key findings from our annual Digital IQ Index┬«: China Beauty. The Index analyzes and benchmarks the digital competence of more than 80 global and local Beauty brands in China. The study assesses digital investments, features analysis of market trends, and highlights best in class case studies targeting this dynamic market.  

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Maureen Mullen Chief Strategy Officer and Co-Founder, Gartner L2

Danielle Bailey Head of APAC Research

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