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As demand for premium products increases, niche brands are flooding into China's growing beauty market to compete with global giants and local players. The e-commerce path to purchase continues to evolve, and brands are de-emphasizing their own sites as e-tailers surpass search engines to become a first stop in the shopping journey. For success in China, it is increasingly important that brands choose strong influencer partnerships on platforms like Weibo, Tmall, Miaopai, WeChat, and Yizhibo.
Beauty China 2018 Briefing
March 22, 2018
L2 Research Briefing
At this briefing, Gartner L2 will review the ranking and key findings from our ninth-annual Digital IQ Index: Beauty. The Index analyzes and benchmarks the digital competence of more than 80 beauty brands identifying digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.