Insight Report  April 5, 2016

Beauty China: WeChat

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Since its launch five years ago, WeChat has become more than a messaging platform. Amassing nearly 700 million monthly active users and achieving ubiquity in China, WeChat is the must-have digital marketing tool for Beauty brands.

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L2 Research Briefing


[codepeople-post-map] At this briefing, L2 will┬áreview the ranking and key findings from our annual Digital IQ Index┬«: China Beauty. The Index analyzes and benchmarks the digital competence of more than 80 global and local Beauty brands in China. The study assesses digital investments, features analysis of market trends, and highlights best in class case studies targeting this dynamic market.  

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Maureen Mullen Chief Strategy Officer and Co-Founder, Gartner L2

Danielle Bailey Head of APAC Research

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