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Gartner L2 Digital IQ Index
The 2015 Digital IQ Index: Beauty France assesses the digital performance of 65 Beauty brands in France, spanning three product categories: Fragrance, Color Cosmetics, and Skincare. Despite its perceived leadership in Europe, brands in France often trail more forward-looking counterparts in China, the U.S., and South Korea in the digital arena. The French beauty market is dominated by specialist retailers (including Sephora, Marionnaud, and Nocibé), which also actively compete in the online arena, but shrink in comparison to amazon.fr’s inventory. This study examines enterprise investments, brand visibility across numerous platforms, and digital performance across key metrics.