L2 Digital IQ Index  May 12, 2016

Beauty France 2016

L2 Member? Login to download
L2 Digital IQ Index

France–the birthplace of the beauty industry—is losing its home court advantage as traditional sales have plateaued. Still, brands hoping to reverse the trend have a number of digital moves within reach. Index leaders Lancôme, L’Oréal Paris, and Benefit Cosmetics balance the scale with immersive digital experiences that place them at the top of the pack.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.