Gartner L2 Digital IQ Index  May 12, 2016

Beauty France 2016

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Gartner L2 Digital IQ Index
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France–the birthplace of the beauty industry—is losing its home court advantage as traditional sales have plateaued. Still, brands hoping to reverse the trend have a number of digital moves within reach. Index leaders Lancôme, L’Oréal Paris, and Benefit Cosmetics balance the scale with immersive digital experiences that place them at the top of the pack.

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