Gartner L2 Digital IQ Index  May 12, 2016

Beauty France 2016

Already a client? Login to download
Gartner L2 Digital IQ Index

France–the birthplace of the beauty industry—is losing its home court advantage as traditional sales have plateaued. Still, brands hoping to reverse the trend have a number of digital moves within reach. Index leaders Lancôme, L’Oréal Paris, and Benefit Cosmetics balance the scale with immersive digital experiences that place them at the top of the pack.

Other Resources
Graphs lock
Case Studies Archives lock

Video Overview

play

Beauty EU 2016

May 11, 2016
· 2,949 views

France–the birthplace of the beauty industry—is losing its home court advantage as traditional sales have plateaued. Still, brands hoping to reverse the trend have a number of digital moves within reach. Index leaders Lancôme, L’Oréal Paris, and Benefit Cosmetics balance the scale with immersive digital experiences that place them at the top of the pack.

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.