Gartner L2 Digital IQ Index  April 4, 2017

Beauty France 2017

Already a client? Login to download
Gartner L2 Digital IQ Index
play

While the prestige Beauty market grew six percent globally in 2016, it contracted by three percent in France, hamstrung by a sluggish economy and declining tourist footfall in Paris. Sales across major categories are anemic, with only small trending subcategories on the rise, propelled by their popularity among global influencers. Though a handful of brands actively devise new strategies in the region, the market as a whole waits cautiously as Sephora and local pharmacies begin to pave the way for new competitors—both large and small—to muscle into the French market.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.