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L2 Digital IQ Index
While the prestige Beauty market grew six percent globally in 2016, it contracted by three percent in France, hamstrung by a sluggish economy and declining tourist footfall in Paris. Sales across major categories are anemic, with only small trending subcategories on the rise, propelled by their popularity among global influencers. Though a handful of brands actively devise new strategies in the region, the market as a whole waits cautiously as Sephora and local pharmacies begin to pave the way for new competitors—both large and small—to muscle into the French market.