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Online sales in France are driving growth in an otherwise stagnant beauty market, raising the bar for brands' digital strategies. Winning brands localize content across brand sites, retailer platforms, and social accounts to stand out in France’s densely-populated digital beauty landscape.
Beauty France and UK 2018
June 6, 2018
· 5,536 views
Beauty industries in France and the UK continue to expand internationally thanks in part to e-commerce, which has seen considerable growth across both regions. But in the face of overseas success, new problems arise. Though Indie brands represent a meager 15% of site traffic in France, they command a quarter of all interactions on Instagram in the UK, posing a greater threat than ever. L2’s European Digital IQ Index Beauty benchmarks the digital competence of 152 beauty brands in the UK and France confronting the new challenges.