Gartner L2 Digital IQ Index  April 3, 2019

Beauty France 2019

Already a client? Login to download

The status quo in the French beauty industry is shifting. There are fewer French brands among the biggest winners as agile brands from the U.K. and U.S. excel in mobile advertising and social media. In addition, parapharmacies, which have historically been e-commerce laggards, are now bolstering their digital credentials and capturing a larger portion of beauty sales compared with beauty specialists. Index brands must ensure their site content facilitates search, strengthen ties with digitally adept e-tailers and seize appropriate media opportunities to capture growth.

Other Resources
Graphs
play

Beauty France 2019

May 31, 2019
· 2,042 views

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.