Insight Report  April 25, 2019

Beauty France: How Brand Websites Guide Product Choices

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In France, category and product pages, which attract the greatest volume of traffic, are crucial for winning the typical beauty shopper. However, the sophistication of these pages varies depending on the beauty category. As brands analyzed in the Digital IQ Index: Beauty France 2019 strive to drive sales through their own sites or those of retailers, compelling and concise content and simple tools are essential ingredients.

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