Insight Report  February 17, 2015

Beauty: Pure Play E-Tailers

Already a client? Login to download

E-commerce pure plays pursue strategies which emphasize higher-priced prestige product lines, beauty-specific services and discounts and incentives to attract consumers. It is not clear, however, that pure play e-tailers are winning.

Other Resources

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.