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Prestige beauty sales in the UK are on the rise, attracting new brands and retailers looking to claim their share of the winnings. Pure-play retailers are gaining consumers through aggressive search strategies and by primarily distributing indie brands. To combat these newcomers, established brands are focusing investments across digital touchpoints. The fifth annual L2 Digital IQ Index: Beauty UK benchmarks the digital performance of 83 brands. Benchmarked categories include color cosmetics, skincare, fragrance, and nails.
Beauty France and UK 2018
June 6, 2018
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Beauty industries in France and the UK continue to expand internationally thanks in part to e-commerce, which has seen considerable growth across both regions. But in the face of overseas success, new problems arise. Though Indie brands represent a meager 15% of site traffic in France, they command a quarter of all interactions on Instagram in the UK, posing a greater threat than ever. L2’s European Digital IQ Index Beauty benchmarks the digital competence of 152 beauty brands in the UK and France confronting the new challenges.