Insight Report  February 8, 2018

Beauty US: Indie Index

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Insight Report

Digital advances have lowered the barriers to entry for independent beauty brands, leading to record-setting levels of investment activity over the past several years. However, as valuations soar above $1 billion, it is unclear how long this buying frenzy can continue. L2's Indie Index report evaluates the digital strategies of the top indie brands in the US, identifying what is replicable—and what is not—for established players.

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