Insight Report  March 9, 2018

Beauty US: Web Advertising

Already a client? Login to download

Jump to Section

open
Insight Report

Beauty brands are spending less on desktop advertising in favor of mobile and video ad campaigns. As a result, brands are rethinking approaches to programmatic ad buying to control costs, which can introduce issues with publisher placements. Winning beauty brands diversify ad buying strategies to strike a balance between spend and quality.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.