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Gartner L2 Digital IQ Index
The ongoing decline in U.S. beer consumption underscores the urgency of digital investments as Beer brands struggle to attract and engage young consumers of legal drinking age. Select brands are extending the reach of traditional TV campaigns, pairing content distribution on online video platforms with aggressive paid media strategies. The 2015 Digital IQ Index: Beer assesses the digital performance of 67 Beer brands operating in the U.S. market. This year's study delves into brand and category performance on emerging online grocery platforms and alcohol delivery services, including Walmart Grocery, FreshDirect, and Drizly. Additional analysis examines fast-growing product categories, such as Hard Ciders and Mexican Imports.