Gartner L2 Digital IQ Index  August 17, 2016

Beer China 2016

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Gartner L2 Digital IQ Index

China is the world's largest beer market and home to the world's best-selling brands, but the economic slowdown and changing government policies have led to recent decreases in sales. At the same time, China has become the global digital trendsetter, with retailer Tmall and all-in-one social platform WeChat pioneering features that are being adopted worldwide. Successful beer brands are leveraging these platforms to connect with hundreds of millions of users and take share in a competitive market.

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