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China is the world's largest beer market and home to the world's best-selling brands, but the economic slowdown and changing government policies have led to recent decreases in sales. At the same time, China has become the global digital trendsetter, with retailer Tmall and all-in-one social platform WeChat pioneering features that are being adopted worldwide. Successful beer brands are leveraging these platforms to connect with hundreds of millions of users and take share in a competitive market.