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The fortunes of Beer e-commerce are tied to the evolution of grocery click-and-collect in suburbs and last-mile innovation in urban centers. While grocery e-tailers are operating within narrow test markets and offer brands limited merchandising opportunities, alcohol courier apps are stepping forward to fill the vacuum.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 will review the rankings and key findings from our annual Digital IQ Index: Beer report. The report benchmarks the most relevant global brands in Beer on site, ecommerce, digital marketing, social media, apps and mobile. We will also provide actionable insights to help brands make better strategic investments to improve their digital competence and achieve greater ROI.