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Gartner L2 Digital IQ Index
Mexico is the world's largest beer exporter, but brands are struggling at home to find footing in a massive and growing digital arena. In a static market dominated by domestic mass beers, select brands are investing in mobile e-commerce and innovative social media campaigns, pushing far ahead of brands that have shunned digital.The 1st annual Digital IQ Index: Beer Mexico report benchmarks the digital performance of 29 Beer brands with a local market presence. This is the second study in a four-part series, including regional rankings for: the United States, the United Kingdom, and China.