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Amid flat category sales and a decline in U.S. beer consumption, social media platforms' increased targeting capabilities represent a compelling avenue for Beer brands to engage with legal drinking-age consumers. While industry giants realize the benefits of paid social spend, smaller brands are still highly successful on Instagram.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 will review the rankings and key findings from our annual Digital IQ Index: Beer report. The report benchmarks the most relevant global brands in Beer on site, ecommerce, digital marketing, social media, apps and mobile. We will also provide actionable insights to help brands make better strategic investments to improve their digital competence and achieve greater ROI.