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Gartner L2 Digital IQ Index
Imports from Europe and North America dominate Beer sales in the UK, but many brands are not embracing the UK market with localised site and social media content. Select enterprises are investing in partnerships with pubs to increase offline visibility, and top brands are investing in grocer sites to capture the fast-growing delivery market. The 1st annual Digital IQ Index: Beer UK report benchmarks the digital performance of 33 Beer brands with a local market presence. This is the third study in a four-part series, including regional rankings for: the United States, Mexico, and China.
June 8, 2016
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Mexico is the world's largest beer exporter, but brands are struggling at home to find footing in a massive and growing digital arena. In a static market dominated by domestic mass beers, select brands are investing in mobile e-commerce and innovative social media campaigns, pushing far ahead of brands that have shunned digital.The 1st annual Digital IQ Index: Beer Mexico report benchmarks the digital performance of 29 Beer brands with a local market presence. This is the second study in a four-part series, including regional rankings for: the United States, the United Kingdom, and China.