Gartner L2 Digital IQ Index  September 29, 2014

Beverages 2014

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Beverage titans are slowly rethinking business fundamentals to counter changes in consumption habits. Big conglomerates are acquiring new brands, diversifying offerings, experimenting with direct e-commerce, and beginning to prioritize partnerships with online grocers. The first annual Digital IQ Index: Beverages study benchmarks the digital competence of 54 Beverage brands in the U.S. market across five categories on more than 850 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

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