Already a client? Login to download
Gartner L2 Digital IQ Index
Beverage titans are slowly rethinking business fundamentals to counter changes in consumption habits. Big conglomerates are acquiring new brands, diversifying offerings, experimenting with direct e-commerce, and beginning to prioritize partnerships with online grocers. The first annual Digital IQ Index: Beverages study benchmarks the digital competence of 54 Beverage brands in the U.S. market across five categories on more than 850 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.